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WINTER EDITION 2012 PREVIEW …..

An upbeat energy of rebellion creates a sense of surprise in Marni Edition for winter 2012. The tested classics of the well-to-do wardrobe, from the pleated skirt to the demure coat, are interpreted with a graphic sensibility. Nods to iconic youth cultures and the proclivity for sweet decoration clash harmonically in the typical Marni way, with touches of neon color and plastic embellishment adding a layer of pop to the mix.

The silhouette is classic, to the knee or to the ankle, with an idea of addition. Juxtapositions of fabric and fur, as well as neoprene collars and cuffs used as accent highlight the sum of part in each outfit, creating visual and tactile accumulations. Houndstooth or check coats sport fox sleeves; shearling bikers are worn with waffle knits and tailored shorts.

Mannish car coats with embroidered collars, quilted wool anoraks worn as jumpers convey an idea of sophisticated utilitarianism. Intarsia knits have a sporty feel contradicted by fur stoles with an insouciant ladylike air.

There is a constant tension between sleek control and insouciant abandonment: jacquard lamè ensembles, for instance, are toned down by the masculine allure of bonded coats and neat trousers.

The color palette is dense, with intense interruptions: notes of grey, black, tangerine, amber, brown, cigar lighten up in flashes of cobalt blue, lipstick red, teddy yellow. Neon injections of pink, yellow and green pop up suddenly. Prints are twisted: flower stencils, people patterns, geometric gravity patterns. Fabrics are compact and sturdy: double faced check and kilt wool, wool jacquard, tartan jersey, coated technical jersey, flannel, jacquard silk. Felt-bonded leather and teddy shearling suggest resistance.

Accessories include classic loafers given a huge upgrade, golfers meet rockabilly, oversized pumps with metallic toes. Bags are buckled purses and flat totes, lunch box bags in modern matt leather, sheepskin totes with hard leather finishes. Glasses are pressed plastic in candy colors.

Bijoux are collars, cuffs and broaches made of crocheted polyethylene mixed with resin and colored glass elements, necklaces and bracelets made of resin boules and stars, deco resin earrings in childish shapes. Broaches are central to the collection, with their quirky geometric shapes highlighted by mixes of resin, acetate, glass and neoprene.

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MARNI TO COLLABORATE WITH POLITECNICO DI MILANO

For this second issue of ANTICAMERA Marni collaborated with the Fashion Design Graduation Course of the Politecnico of Milan School of Design. This experience involved third year students in a workshop geared to studying the concept of art and creativity. The starting point of the project was the movement ‘Oulipo‘ (Officina di Letteratura Potenziale), whose members include Raymond Queneau, François Le Lionnais, Jacques Roubaud and Georges Perec.

In particular, George Perec with his book ‘Life: Instructions For Use’ and his mania for rules and mathematics as a creative instrument, were the initial elements for defining a creative path based on the individuation of a rule, a limit, a formula capable of generating an art work – a work whose value is not in the final product but in the process that created it. The results of this workshop are presented in this second issue of Anticamera and Waffling.

 

Potential creativity #3

 

SEDIEVOLUTION / CHAIR-EVOLUTION

Students: Marozia Fogliati, Anita Giomo, Ilaria Farina, Lidia Cardone, Hye Wook Chung

 

4 CHAIRS of the project Marni for the Salone del Mobile 2012, come to life under a new form.



È dolce sederci
Students: Marozia Fogliati, Anita Giomo, Ilaria Farina, Lidia Cardone, Hye Wook Chung

Dining CHAIRS, made ​​of candy, chocolate and sugar: good and beautiful!

 

 

Potential creativity #4

 

REGOLO

Students: Sofia Marinelli, Alessandra Perbellini, Emanuela Peretto, Sara Sardo, Susanna Testa

The rule becomes a game, becomes the module and during the Salone del Mobile in starts from Marni Boutique and get lost in the city of design.

 

Potential creativity #5

 

ARTE DEL RITRATTO?

Students: Gloria Grosso, Marco Neroni, Erica Orlando, Micaela Rimoldi, Andrea Vandini

Few items: some portraits, a grid and a rule to follow (doubling or dividing the number of the pieces of a puzzle). In this way we can visually express the idea of Perec: “The elements do not determine the group, but the group determines the elements.”

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BRIAN REA / MARNI WINTER EDITION 2012

BIO //  Brian Rea is one of the most important and affirmed American illustrators of his generation. He lives and works in Los Angeles and was, until a short time ago, art director of the Op-Ed page (the editorial page) of the New York Times. He has created drawings and paintings for books, murals, posters, music videos and many magazines such as, among others, the New York Times Magazine, T Magazine, Nylon, Men’s Journal and Time Magazine . His works have been exhibited in San Francisco, Los Angeles, New York, Mexico City, Tokyo and Barcelona (the Joan Miró Foundation). He recently collaborated with Malcolm Gladwell in “Collected”, a collection of 3 books with over 200 of his original drawings which accompany the texts of the Canadian journalist and sociologist. Currently he teaches at the Art Center in Pasadena, California, and in his spare time enjoys traveling, surfing and photography.

WEBSITE // www.brianrea.com

The choice of Consuelo Castiglioni to involve an illustrator precisely reflects the spirit of the 2012 Winter Edition.

The stroke is always simple and well defined with some rare color concessions (the pink of a sunset, the blue of a window, the green of the stripes of a t-shirt …). But it is black and white which prevails, giving drawings a special force, in a careful balance of solids and voids. The graphic tract stands out above all. Essentiality and sharpness are the traits of the style of Brian Rea: his rigor and sobriety have an almost childlike, naive tone. Space is occupied by few, clear, precise and rigorous lines which, in their simplicity, have the power to make the commonest objects appear “magical”.

People, animals and cities are drawn with an unexpected naturalness, result, however, of a careful work of removal. Indeed, for Brian Rea, “less is more” and the cleanness and sharpness of his work is accompanied by a subtle irony, a slight sarcasm which allows him to represent daily reality with a light, refined and truly special touch.

Brian Rea collaborates with Marni in the creation of t-shirts and bags for the Marni Uomo and Marni Donna 2012 Winter Edition collection and also contributes to the decoration of the Milan showroom (a number of his works indeed become wallpaper which will remain on the walls of the Milan headquarters for a few months).

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MILANO / TEATRO ARSENALE / 11 OCTOBER 2011

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UN EVENTO / ONE EVENT + EXTRAS

FROM MAY 2012 _ ANTICAMERA 2/2_ L’ARTE DEL RITRATTO

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SPRING SUMMER 2012 …

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JOIN MARNI OFFICIAL FAN PAGE ON FACEBOOK !

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WATCH THE VIDEO !

MARNI SPRING SUMMER 2012 / BAGS

For the Spring Summer 2012 collection, Marni presents a line of  bags in woven goat madras, manufactured entirely in Italy.

The bags go through two phases: a process on a frame to create the leather tissue, and an artisanal process where the products are assembled and finished by hand.

Each bag has its frame made according to the size and shape of the finished product.

The styles made with weaving and fringes are the following: handbag, cross-body shopper and medium-sized clutch.

 

 

 

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TODAY ONLINE !

The video made by Francesco Jodice is part of the installation “L’arte del Ritratto” showing in the Marni boutique in Milan from 18th to 21st April, 2012. Entrance: Via Senato, 43.

CLICK TO VIEW

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ANTICAMERA is MARNI’s quarterly online magazine, which is directed by Carolina Castiglioni and created together with Marni_Lab, and features the collaboration of emerging or established artists.

ANTICAMERA 2 / L’ARTE DEL RITRATTO

“L’arte del Ritratto” is a photographic exhibition depicting Marni world. A project in collaboration with photographer and filmmaker Francesco Jodice, that continues, his artistic research based on the work of cataloging: the chairs, made by colombian craftsmen, became the stage where Marni employees pose: a tribute dedicated to them destined to last over time.

 CLICK TO VIEW

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_SALONE DEL MOBILE 2012

MARNI is pleased to invite you to view the exhibition and video
L’Arte del Ritratto by Francesco Jodice
associated to the furniture installation MARNI CHARITY PROJECT

Wednesday, April 18th 2012 from 8 pm to 11 pm
BOUTIQUE MARNI – Via della Spiga 50 / Via Senato 43 – Milano

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WATCH THE VIDEO !

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MARNI SPRING SUMMER 2012_ BACKSTAGE

/ Photography_ Marni Lab

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SHOP THE RUNWAY _ S/S 2012

THE SPRING SUMMER 2012 COLLECTION LOOKS ON MARNI.COM

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MARNI at H&M / Milan_  March 8th 2012

THANKS TO ALL !

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S/S 2012 KIDS COLLECTION

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Hong Kong / MARNI EDITION /  OPENING SOON_ March 20th, 2012

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LOOK OF THE WEEK_ 0   … a new Marni Lab project

°°°°°°°°°

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Outfits for the Marni fashion show F/W 2012-2013

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SOLD OUT !_ Europe / Russia / Japan

_ U.S.A.

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LIMITED EDITION  MARNI HATS AT H&M

Marni presents a collection of 8 unique sculpture – hats made ​​entirely by hand for the Marni at H&M project. The hats are online on marni.com.

The initiative is aimed at raising funds in aid of the Vimala association.

Sign up now to the Marni newsletter to be one of the first to shop the selection of unique pieces.

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H&M _ c.so Vittorio Emanuele_ Milano

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SUBSCRIBE TO THE OFFICIAL MARNI PAGE ON FACEBOOK 

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THE 10 MOST SIGNIFICANT LOOKS AVAILABLE ONLINE ON MARNI.COM

From March 5th to 18th, Marni offers for the opportunity to purchase the 10 most significant looks of the new MARNI F/W 2012 collection at www.marni.com.

An important initiative dedicated to the brand’s most loyal clientele giving them the possibility to buy their most coveted items of the new season immediately. The selected looks are: n°1, 11, 13, 17, 18, 25, 30, 34, 37, 42.

The delivery is expected at the latest on September 28th, 2012 and includes all markets where MARNI.COM Powered by Yoox Group is distributed.

 

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BARCELONA – OPENING NEW MARNI STORE THE 15TH OF MARCH 2012 -

CALLE PROVENCA 304 – FROM 7 PM

 

 

 

 

 

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Shop H&M in Piazza San Babila, Milan,

before the Marni at H&M window display…

 

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Milan, shop H&M in San Babila – work in progress of Marni at H&M visual display.

displays

images from Sophia Coppola video for Marni at H&M

special hangers

Marni at H&M charity project for Japanese Red Cross

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Milan, Marni at H&M billboard hanging on the side of the cathedral…

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MARNI at H&M green packaging

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Vanity Fair 29/02/2012 – Party Marni at H&M

Los Angeles, February 2012

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MARNI AT H&M – FROM THE 8TH OF MARCH 2012 – LOOKBOOK

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BEHIND THE SCENES

MARNI F/W 2012 – 2013

control and precision

graphic composition

shapes are off-kilter

decoration turns into construction

an air of grace and rigor runs through

prints are used as an accent: a single outsized flower

panels of mink and felted wool recreate the strictness of a man’s coat

velvet shoes

kabuki soles

artistic prints

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Soon online  a special project related to the collaboration MARNI at H&M: a collection of unique pieces exclusively on marni.com!

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MARNI SPRING/SUMMER 2012

The palette is innocent and bright, with organic undertones: notes of aqua, pink, yellow are interspersed with flashes of white, brown and rust. Prints are either graphic or naturalistic: b/w stripes, Bauhaus and circle motifs and then glass prints and summer patterns. In pure Marni style.

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Io Donna – 18 febbraio 2012 - MARNI at H&M

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WATCH MARNI SHOW ON LIVE STREAMING!

SUNDAY 26TH OF FEBRUARY 2012 AT 10.30 am

WWW.MARNI.COM

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SUNDAY, 26TH OF FEBRUARY 2012 _MARNI FASHION SHOW

MARNI FASHION SHOW _ FALL / WINTER 2012-2013

                             Sunday, 26th of february at 10.30 a.m.
ag 22 – Via Alserio 22/a, Milano

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MARNI … A QUIET ELEGANCE

MARIECLAIRE ITALIA – MARZO 2012

… Her boho-art-chic style…

The exception to the rule will be on March 8, when H&M will unveil, in its 260 stores in the world, a limited edition of Marni (name chosen by the nickname of Gianni Castiglioni’s sister).

“They tell me that my clothes represent individual creations, which do not follow the trends but the proper taste. They dress but don’t cover ones personality” (Consuelo Castiglioni)

… A quiet elegance …

“We always rework everything to make it our own: like the dotted Bauhaus that I joined to the tribal prints. I can quote some of my favorite artists that come to mind now as Gary Hume, Peter Blake, Tellas or the singer Kim Gordon” … (Consuelo Castiglioni)

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Tellas murales during winter season

Marni’s warehouse – Pioltello (Milano)

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Marni at H&M – Party – Los Angeles 02/17/2012

Consuelo Castiglioni (in Marni Winter Edition 2012),

Sofia Coppola (in Marni at H&M)

 Margareta Van Den Bosch (in Marni Resort Collection 2012)

Sofia Coppola

Brian Ferry

Margareta Van Den Bosch

Clara Paget in Marni at H&M, sandals Autumn/Winter 2011 Collection

Drew Barrymore in Marni at H&M

Winona Ryder in Marni at H&M, shoes Marni Winter Edition 2011

Lou Doillon in Marni at H&M, sandals Marni S/S 2012

Freida Pinto in Marni at H&M

Imogen Poots in Marni at H&M

James Jagger in Marni at H&M

 Jessica Chastain in Marni at H&M

Lily Collins in Marni Spring Summer 2012 Collection

Milla Yovovich in Marni at H&M

Noomi Rapace in Marni Resort 2012 Collection and Marni accessories

 with Bea Akerlund

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Backstage realized by The Pastis – the two artists, Marco & Saverio Lanza – shot during their visual performance within the Marni warehouse in Milan, where the first Marni Edition store had been rebuilt. The design by the Pastis is therefore the video memory of a day in the laboratory; created to be transformed into printed images on imaginative wallpaper.

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Out of the window … houses, one next to the other, a poetic horizontal village which Marni_Lab encountered and photographed during the journey to visit the sculptress Chiristiane Beer in Pianfei (in Piedmont) where ​​the photo shoot for ANTICAMERA1 was made .

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MILAN ………….. MARNI

BARCELONA ………… MARNI

This card is distributed only in certain important and selected hotels in Milan and Barcelona to invite guests to come to Marni stores in the two cities to find out about the new S/S 2012 collections.

The art déco brooch in horn and resin pinned to the card is indeed a welcome gift from Marni…

MARNI  Boutique – Milan – Via della Spiga 50, 20100

MARNI Boutique – Barcelona – Carrer de Provenca 304, Bajo 2, 08008

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Making of ANTICAMERA 1.

photo1- girls standing up: winter edition 2011

photo2 – girls sitting down: summer edition 2012