Milan

Tellas, a young multimedia artist, shoots his first animation video, “On Marni”, for marni.com and for Anticamera – Marni’s  online magazine. The essential, modular feature of his black-and-white drawings comes to life in the video as an oneiric, poetic tale. Lines, broken into numerous tiny segments; rolling spheres; then natural elements (e.g. a little bird) and metropolitan ones (e.g. a street lamp), occupy the empty space of the video-page in a flow of unrelenting and evocative metamorphoses, which suggest the continuous evolution of life. Also the mural painted by Tellas on the warehouse/workshop in Pioltello (Milan) derives from this artist’s collaboration with Marni.

On the occasion of Miami Art Basel, 29th November – 6th December 2011, the Marni store windows in Miami will be dressed with stickers reproducing a sequence of the “On Marni” video and with screens loop-broadcasting the entire Tellas video as well as the backstage video concerning the creation of the mural on the Marni warehouse in Pioltello.

The same videos are also broadcast by synchronized screens positioned within the store. As an exclusive for the Marni virtual store, Tellas designed a T-shirt and shopping bag collection. During Miami Art Basel, as an exception, these T-shirts are also for sale in Marni’s Miami store.

 

Milan

Designer Collaboration with Marni, H&M Spring 2012

Milan

MARNI TO DESIGN A SPRING COLLECTION FULL OF SIGNATURE PRINT AND PATTERN FOR H&M

MARNI is proud to announce a spring collaboration with H&M.

Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni. Available from 8th March, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.

“We all love the collection here at H&M and we believe that our customers will too. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way… The collection will arrive in stores at just the perfect time, as a lovely statement for spring”. Margareta van den Bosch, Creative Advisor H&M.

Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world. Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash.

For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.

 

 

 

Milan

Precise shapes, geometries as an ornament, controlled and elegant sense of decoration.

You can buy on www.marni.com your favorite look from the runway

Fall/Winter 2011-2012!

 

Milan

Joyce Art&Fashion collaboration exhibition project 2009 Spring/Summer,  Hong Kong

The idea towards creating this video germinated within the Marni Lab in 2009, on the occasion of Marni’s collaboration with Joyce Hong Kong; in view of  The Art-&-Fashion Exhibition Project, which envisaged an artistic project by various designers for the Marni store windows.

Marni had resultantly fitted out its window with three videos, three photos concerning the respective videos and a series of  shoes and bags arranged in scattered order in the space below.

In the videos the PVC pumps are set alight and get twisted out of shape by the heat of the flames but the fire extinguishes itself and the shoes are restored to their original  shape; all thanks to the rewinding effect of  video editing.