Milan

Joyce Art&Fashion collaboration exhibition project 2009 Spring/Summer,  Hong Kong

The idea towards creating this video germinated within the Marni Lab in 2009, on the occasion of Marni’s collaboration with Joyce Hong Kong; in view of  The Art-&-Fashion Exhibition Project, which envisaged an artistic project by various designers for the Marni store windows.

Marni had resultantly fitted out its window with three videos, three photos concerning the respective videos and a series of  shoes and bags arranged in scattered order in the space below.

In the videos the PVC pumps are set alight and get twisted out of shape by the heat of the flames but the fire extinguishes itself and the shoes are restored to their original  shape; all thanks to the rewinding effect of  video editing.