MARNI is pleased to announce that Sofia Coppola directed a campaign film to support the launch of Marni at H&M.

Set in Marrakech, Morocco, the film will bring the Marni at H&M collection to life, with a story-based campaign conceived by Sofia Coppola full of mood and atmosphere.

The campaign will run in cinemas and on television worldwide, as well as on-line, supported by a print campaign that captures the essence of the film.

«I enjoyed doing this film for the Marni at H&M collaboration, I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring » says Sofia Coppola.

Marni at H&M will debut in around 260 stores worldwide on March 8 2012.