Marni is opening its new MARNI EDITION store in the heart of New York City’s Meatpacking district!

250 square meters are being availed for a concept that faces a new challenge; the objective of combining ethics and aesthetics to salvage resources that can sustain the activities of young artists and to experiment with various types of collaboration and modalities of communication within this space.

The wallpaper that covers a part of the store derives from the video- documentary by the Pastis – the two artists, Marco & Saverio Lanza – realized during a visual performance within the Marni warehouse in Milan, where the first Marni Edition store had been rebuilt.

The design by the Pastis is therefore the video memory of a day in the laboratory; created to be transformed into printed images on imaginative wallpaper.

Progressively more so, Marni chooses to make its presence felt through the fitting out of its Edition stores via the collaboration of emergent artists with a reciprocal exchange of ideas and creativity. The Marni Edition store in Hong Kong was in fact firstly decorated with wallpaper by the Pastis but with the follow-up it will be decorated by the young, multi-media artist, Tellas.

The space within the New York Edition store offers the oddity of having previously been subjected to an interesting arrangement in line with the Marni taste. Its restructuring therefore presupposes the attempt to  maintain what already existed.

The concept of passage, for example, is being preserved and re-elaborated so as to become a cardinal and integral part of the new project; that of the store conjoining two architectural volumes; integrating a pedestrian passage and containing the latter between two entrances.

In context with the large lateral windows, this very unusual passage transforms the store into an integral part with the surrounding space; breaking down the architectural barriers both towards the exterior as well as the interior.

The breaking of spaces is emphasized also by the fact that displayers of collections and accessories are realized in such a way as to be dismantled with ease and reassembled in variable configurations. Then the stock area also becomes an integral part and an architectural element of the store. The material used for the warehouse doesn’t differ, if not for its different format, from that of the area for exposition.

A flowing concept; space in motion that alludes to a different way of ideating a store; that of continuous transformation in line with the city, where it’s located and with which, in this manner, it enters even more into that state of being on the same wavelength.