LA RINASCENTE _ NEW OPENING MARNI EDITION IN MILAN

Marni is pleased to announce the opening of the new MARNI EDITION space at the department store La Rinascente.

The interior design follows the concept of the Marni Edition stores in New York, Hong Kong and London: tubular rails in rough steel, distinctive elements of the Marni Edition concept, present the collection or carry the steel shelves to display the accessories collection. The idea of modularity and flexibility, part of the Marni Edition concept, takes shape in the curved rails placed at the centre of the store. The modular steel rails are linked by visible brushed stainless steel hinges screwed on top and on bottom, allowing to set each rail in different ways in the space. The whole perimeter has been covered with backlit transparent alveolar panels on which an adhesive film has been applied, whose print recalls the fabric pattern of yellow squares with black frames of the recent collection. The floor is covered with a soft carpeting in contrasting colours. The ceiling conveys a strong impact, featuring three ‘islands’ in perforated steel, while mannequins in fiberglass float throughout the space.