GREETINGS

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MARNI METALLIC LIMITED EDITION 300/300

The world of MARNI is artistic, spirited and classic. Endlessly evolving its outer shell while keeping its core values and vision, every season MARNI introduces new ways for the woman to wear her fragranceredressing and reforming to express sophistication and whimsy in a new way.

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Fall 2013 introduces MARNI Metallic- an expression of MARNI’s love of texture and the indulgent luxury of gold. A playful approach to opulence and ornamentation, MARNI Metallic celebrates the precious metal with 300 limited edition bottles that are hand-painted a luxurious metallic gold tone. The design is punctuated by transparent dots as a nod to MARNI’s graphic motifs. The signature print has been turned into a keepsake- with a sense of ingenuity nuanced with graphic precision. The contrast is harmonic and defining: sophisticated, feisty. The top of the bottle is understated with bright lacquer red – reminiscent of the Bachelite used for the MARNI jewels. Bottles and telescoping cartons are numbered – serving as an object of desire and ultimate treasure for the loyal MARNI enthusiast.

While the bottle is redressed and reformed, the classic scent remains a blend of ethereal spice and eclectic raw woods- a statement that is both elusive and memorable. Just like Consuelo Castiglioni, designer, MARNI plays with classic elements to get unexpected results through subtle edits of proportions, colors, prints and materials, the fragrance plays with classic elements in unexpected ways. The fragrance is a subtle, unique composition that renders her proclivity for the idiosyncratic mix of elements.

Cinnamon bark and cardamom pair hot and cool spicy notes while accents of crisp bergamot and earthy black pepper, pink peppercorn and ginger add contrast and substance. The rose adds a touch of vibrancy and a woodsy pedestal of patchouli, vetiver and cedar add unexpected depth and a quirky whim that is unmistakably MARNI.

Just like the clothes Consuelo designs, the fragrance is classic, yet hard to pin point. It is subtly addictive and seductive, and eminently timeless. Never blatant, it demands closer inspection. It draws in, elegantly and silently, and shows bold personality that becomes one with the wearer.

MARNI Metallic Eau de Parfum 120ml is available from November 2013 in Marni boutiques * and on www.marni.com >

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* Italia (Milano – Roma), France (Avenue Montaigne Paris), UK (Sloane Street London), España (Madrid), USA (Soho New York – Madison New York – Melrose Los Angeles – South Coast Plaza Las Vegas – Meatpacking New York – Miami)

MARNI ROSE_ THE NEW FRAGRANCE

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Marni, the elusive luxury brand created by Consuelo Castiglioni, announces the launch, within the marnifragrance.com world, of an entire section entirely dedicated to the new fragrance Marni Rose.

A collaboration between the Milanese creative team Rise:on and Marni_lab, the website depicts, with the dreamy elegance and poetically refined touch typical of Marni, the sensory and emotional landscape that develops around this unusual scent: suggestions, inspirations, dreams.

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The site is inspired by pop-up books, Consuelo Castiglioni’s passion. Navigating it is like flipping through a book that keeps surprising one page after the other, allowing the fantasy world to invade the real.

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Marni Rose is intended as a celebration of creativity. The new fragrance is a different interpretation of the first bouquet. Woody and intense, Black Rose becomes the absolute protagonist of the olfactory composition. It is typical of Marni to play with the proportion of elements: increasing their scale to create new, constantly shifting balances. In the olfactory transition from Marni to Marni Rose, packaging and bottle morph as well: unchanged in form, they are defined by the graphic accent of black, the color of the cap, and powder pink, the distinctive hue of both fragrance and packaging.

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The entire site plays with the cleanliness of colors: the visual environment is suspended and intangible, to let the black note of the rose and the cap emerge.

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The page opens with a video, playful and emotional in tone: a small drop that falls creates a succession of three-dimensional blooms and narrative passages.

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The leaf and then the black rose create in the end the perfume bottle. Archive Marni prints are used to further define the visual texture.

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The site is divided into different sections, which disclose Marni Rose in a succession of double pages: bottle, fragrance, collection, campaign, store finder and behind the video. The play of solids and voids, of neutrals and blacks changes with each page while keeping intact the sense of creativity that dominates the entire project.

Discover marnifragrance.com >

EVENING COLLECTION 2014

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MARNI has the pleasure to announce the arrival of the MARNI EVENING COLLECTION 2014 in the Marni boutiques and on Marni.com

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Restrained yet soft, Marni Evening Collection has a womanly strictness that transforms into a sense of elegant nonchalance.

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MARNI_EVENING_COLLECTION_2014-(20)Severe cuts and sport accents create an intriguing play of contrasts. The result is effortlessly sophisticated.
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The bag MARNI TRUNK is presented in black silk satin and python.

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Marni Evening Collection will be available from the MARNI flagship stores from November. As well as from marni.com from 21st November, for all customers registered to the newsletter.

Subscribe to the Marni newsletter and get exclusive access to the product gallery of the new marni Evening 2014 collection >

The online launch will be accompanied by a video made by Marni_Lab with the soundtrack by Emanuele Scataglini.

SS14 / LOOK 15

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Sleeveless dress in cotton and silk gauze, with spaghetti straps. Bustier construction marked by pleating and raw edge. Internal bra and support belt closed by snaps on the inside. Insert in contrasting-colored material with slit at the back. 

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Backstage SS14 / Spazio Marni – Viale Umbria 42 – Milano

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Wedge in calfskin. Sandal with two bands in different heights on toes and instep, with sling-back closed by a lateral buckle in gilded metal. Mounted onto an internal anatomic sole and a striped-and-shaped monobloc sole in Para rubber.

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Spazio Marni – Viale Umbria 42 – Milano

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Backstage SS14 / Spazio Marni – Viale Umbria 42 – Milano

Peak in padded techno net with edge in heavy cotton. It closes at the back by means of shoelaces with stopper. Eyelets in gilded metal.

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Clip-on earring in horn. Disks in horn and metal mounted onto a cylinder in gilded metal and followed by a cluster of colored resin drops encapsulated by a black techno ribbon hang from a cabochon base in horn.

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Collage by Marni_Lab

TRUNK BAG IN DOUBLE COTTON AND SILK, “GRAPH LINES” PRINT

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Pre-order TRUNK bag on marni.com >

Large shoulder bag in double cotton and silk, “Graph Lines” print, with bellows construction and 5 compartments, two of which are zipped. Front pockets under the flap with tuck lock closure in gilded metal and back pocket. Length-adjustable shoulder strap in techno ribbon.

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“TRUNK” BAG IN SAFFIANO LEATHER, “CHECK” PRINT

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Small shoulder bag in saffiano leather, “Check” print, with bellows construction and 5 compartments, two of which are zipped. Front pockets under the flap with tuck lock closure in gilded metal and back pocket. Length-adjustable shoulder strap in techno ribbon.

Pre-order TRUNK bag on marni.com  >

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SS14 / LOOK 05 / “OSTERLEY”

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Spazio Marni  - Viale Umbria 42 – Milano

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Unlined jacket in viscose cloquet, “Osterley” print, with long, kimono sleeves, notched lapel and closure by means of covered snaps. Two darts create a play on pleats in front. Back: vertical fabric flap and slit.

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – MilanoMARNI_SS14_LOOK-05_OSTERLAY (5)Medium-width belt in techno ribbon and in material mix: tri-colored ribbon at the back and calfskin in front with long Velcro closure. Length-adjustable by means of a squared slider in gilded metal.

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Long skirt in viscose cloquet, “Osterley” print, featuring a large ruffle in front created by the draped fabric in front and on both sides. The plain back is closed by means of a concealed zipper and the bottom has an egg shape due to the lining being stitched onto the internally folded border of the skirt.

Oddities:

“Osterley” comes from Osterley Park in the London Borough of Hounslow, part of the western suburbs of London.

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Collage by Marni_Lab

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Frame bag in lambskin. Medium bag, lined with padded techno net in contrasting color. Frame in gilded metal with logo engraved on the half-hexagon closure and non-removable, length-adjustable shoulder strap in techno ribbon. Internal pocket.

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

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Collage by Marni_Lab

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Clip-on earring with rounded base in horn and resin threaded onto a cylinder in gilded metal and followed by a squared, bicolored shape. Both components are enclosed by two spheres in gilded metal.

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Spazio Marni  - Viale Umbria 42 – Milano

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Wedge in padded techno net. Thong in padded techno net with contrasting-colored string in patent leather, same as the sling-back with lateral buckle in metal and back padding. Mounted onto an internal anatomic sole and a bicolored monobloc sole in Para rubber.

SS14 / LOOK 30

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Clip-on earring in horn. A cluster of cabochons in colored glass – tied by means of a satin ribbon to petals in hand-painted horn and resin with contrasting-colored edge – hangs from a cylinder in gilded metal.

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

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Small hip bag in techno canvas with zipper and logo-bearing zip-puller in leather. Floral embroidery with crystal cabochons in front. The techno ribbon belt can be length-adjusted by means of a slider in gilded metal, just like the closure buckle. Nylon lining.

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Backstage SS14 / Spazio Marni – Viale Umbria 42 – Milano

Peak in padded techno net. Front of peak fully covered with hand-embroidered drop-shaped pyramids, round sequins and faceted spheres in colored resin. It closes at the back by means of shoelaces with stopper. Eyelets in gilded metal.

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Collage by Marni_Lab

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

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Shoulder bag in techno canvas. Small clutch bag with tuck lock closure under the flap embroidered with colored glass cabochons. Shoulder strap in techno ribbon that can be length-adjusted by means of a slider in gilded metal. Canvas lining.

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

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Lined top in silk with upper border in padded techno net and contrasting-colored edge in heavy cotton. Lower border embroidered with floral cabochons. This garment is fully covered with hand-embroidered flowers. Closure by means of leather and Velcro straps.

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 Lined skirt in silk with waist in padded techno net featuring its upper border in a contrasting-colored heavy cotton. At the back: long central slit and concealed zipper closure. This garment is fully covered with hand-embroidered flowers.

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Collage by Marni_Lab

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Wedge in padded techno net. Sandal with two bands, one of which in padded techno net and one in calfskin with micro-sequins and edges in patent leather. Buckle closure and back padding. Mounted onto an internal anatomic sole and a striped monobloc sole in Para rubber.

SS14 / LOOK 24 / “SAKURA”

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Collage by Marni_Lab

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Duster coat in viscose cloquet, “Sakura” print. The layered construction highlights the closure of the cape by means of a drawstring that lies underneath the front of the jacket with collar and long front tails. Lateral pockets and vents. Cropped at the back.

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Top in creponne and silk chiffon, “Sakura” print. Crewneck top in floral print with slip and back slit, closed by means of a concealed zipper. Frayed ruffled, one of the leitmotivs of this collection, decorate the bottom of this dress on both sides.

Skirt in creponne and silk chiffon, “Sakura” print. Unlined skirt, with straight cut in a floral print. Large frayed ruffles decorate the hips. Closure by means of a concealed zipper and covered snaps. Slit at the back and slip.

Oddities:

桜 = Sakura = Cherry blossom

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

Peak in padded techno net. Front of peak fully covered with hand-embroidered plastic and metal beads as well as resin leaves. It closes at the back by means of contrasting-colored shoelaces with stopper. Eyelets in gilded metal.

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Belt in padded techno net. Skinny belt with front closure in leather and tri-colored buckle in acrylic resin. An insert in contrasting-colored fabric matches the color of the leather and is sewn onto the padded net of the squared-end belt.

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

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Backstage SS14 / Spazio Marni  - Viale Umbria 42 – Milano

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TRUNK bag in double cotton and silk, “Graph Lines” print. Large shoulder bag with bellows construction and 5 compartments, two of which are zipped. Front pockets under the flap with tuck lock closure in gilded metal and back pocket. Length-adjustable shoulder strap in techno ribbon.

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Collage by Marni_LabMARNI_SS14_LOOK-24 (3)Wedge in saffiano calfskin. Sandal with two bands crossing on the instep and sliding into lateral eyelets in gilded metal. Mounted onto an internal anatomic sole and a bicolored monobloc sole in Para rubber.

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Spazio Marni  - Viale Umbria 42 – Milano