Inside Marni’s show space, the walls pictured a haunting forest of stark trees…
…in a forest of sepia-shaded leafless trees…
FALL WINTER 2013 – 2014 / FASHION SHOW VIDEO , February, 26 2013
PREVIEW MARNI FALL WINTER 2013-2014 FASHION SHOW VIDEO >
Strictness. Texture. A sparse sense of melancholia. The new Marni collection is austere, with a romantic edge. It plays with ideas of un-balanced balance: volume and flatness, severity and grace, opacity and shine. Protagonists are the precision of the lines, assertiveness of the cuts, density of the surfaces. They unfold and interact, creating an intangible narrative.
The silhouette is streamlined, to the knee or below, expressing an idea of romance with puritanical rigor. Volumes are exact and firm, flaring slightly from the waist down or falling straight. The body is both protected and offered in glimpses. Shorts bare legs under sculptural blousons; sleeveless coats and tops draw attention to the elongated delicacy of the arms. The masculine element is apparent and prevalent in the coats and jackets closed by zips as aviator attire, in the bonded leather jackets and cropped knife-pleat pants. It is lightened up by transparent slices hidden inside the folds of pleated skirts; it is softened by the femininity of corsets and soft gathers. In reverse, leather tape details on dresses add toughness. Little capes worn on long and short dresses provide grace, dryly.
Fur is used profusely, as a graphic element or a color accent: a band on a skirt or a cape, long stoles, wide collars. Otherwise, it adds another layer of intricacy to the narrative weaving of textures: beaver, alpaca and long haired shansi create an organic storm that works as tactile contradiction.
Prints are graphic yet atmospheric: branches, forests, landscapes intrigue the eye, suggesting backdrops and scenarios for other stories. The color palette is severe, with turbulent peaks: black, charcoal, deep blue, grey, touches of oily yellow and oxblood. Compact fabrics enhance the cuts: tweed, bonded velvet/leather, men’s suiting wool, brushed mohair, felt, crêpe.
Pragmatic accessories put the balance further off-kilter feel: calfskin or beaver riding boots; flat sandals; flats with metallic leather toes. Bags have an adventurous edge: softly streamlined angular rucksacks with padlock closures, geometric duffels, folded bags in leather and fur or clutches in craquelè napa leather with crystal embroideries. Sunglasses conceal the eyes behind oversized round shapes with excavated details.
FEBRUARY SNOW , February, 22 2013
Murales Tellas under the snow – Marni’s warehouse – Pioltello (Milano)
Video backstage murales Tellas, Collateral Films, Pioltello (MI), 2011
MARNI FALL WINTER 2013-2014 / LIVE STREAMING , February, 18 2013
WATCH THE SHOW LIVE ON WWW.MARNI.COM
FEBRUARY 24TH 10:30 am (Milan time)
MARNI PRESENTS WOMENS FALL WINTER 2013 – 2014
PEOPLE AT MARNI FRAGRANCE LAUNCH / MEATPACKING , February, 15 2013
MEATPACKING – NYC
by Mark Guiducci, Vogue.com
February 5th, 2013
Alexa Chung DJ’d the launch of the first-ever Marni fragrance at its Meatpacking District boutique. The shop itself, set on a narrow, triangular floor plan, feels as intricately designed as one of Marni’s prints, made for an intimate gathering that included a smattering of insiders and It girls like Tallulah Harlech, Chelsea Leyland, Sofía Sanchez Barrenechea, and Tennessee Thomas hiding underneath a wide brim felt hat.
Alexa Chung and Consuelo Castiglioni
Guest sniffed trays of the new fragrance that were presented by waiters as if it were a canapé. Distinctly for a woman, with an unexpected base of masculine undertones. Perhaps because smell is so strongly tied to memory, several guests could not help but relay their emotional connections to the unorthodox label. Chung proudly recalled that “Marni shoes were my first-ever designer purchase.”… The wafting fumes of fragrance launches often have a way of leaving partygoers with a faint headache, but I left wondering if Consuelo Castiglioni will ever make a fragrance for men.
Castiglioni family , William Lauder and V. Gabai Pinsky
Cindy Sherman and Consuelo Castiglioni
Castiglioni family, Carolina Castiglioni
Hanneli Mustaparta
Olympia Scarry, Mia Moretti and Caitlin Moe
Leandra Medine, Tommy Ton
Harley Viera Newton, Leigh Lezark and Geordon Nicol
Sarah Ann Macklin & Sofia Sanchez
Stella Schnabel, Tallulah Harlech
Sally Singer and Lynn Yaeger, StefanoTonchi and Consuelo Castiglioni
Chelsea Leyland and Dirk Standen & Margareth Made
Harry Brant & Lydia Hearst
Nicoletta Santoro and Max Vadukul, Lisa Marie Fernandez
SAKS FIFTH AVENUE – NYC / MARNI FRAGRANCE , February, 14 2013
At Saks Fifth Avenue, where Ron Frasch and Stephen I. Sadove joined Estée Lauder’s Fabrizio Freda and Veronique Gabai-Pinsky.
Sadove said, “Marni’s an important brand for us and one that has a wonderful following. When they came forward with a fragrance, our team immediately thought it would be a home run. We have it exclusively, it’s our biggest launch of the season, and we’re doing social media, windows and more in support of it.”
Castiglioni noted that her company has had a long partnership with Saks, making the retailer a natural choice for the launch — and would only say of her upcoming collection, “I’m really excited about it.”
February 6th, 2013
February 6th, 2013
MARNI FLAP BAG / CELEBRITIES , February, 12 2013
CELEBRITIES LOVE… MARNI’S “FLAP” BAG ( Jessica Alba, Emma Roberts, Rashida Jones and Amanda Seyfried) / Red Carpet Fashion Awards
JESSICA ALBA _ SUNDANCE FILM FESTIVAL / www.handbag.com
EMMA ROBERTS IN CALIFORNIA / www.justjared.com
EMMA ROBERTS IN NYC / www.popsugar.com
EMMA ROBERTS / Grazia, January 2013
MARNI FRAGRANCE LAUNCH / NEW YORK MEATPACKING , February, 7 2013
Tuesday, February 5, 2013 | 7-10pm
MARNI EDITION, 1 Gansevoort Street New York, NY 10014_ Meatpacking District
During New York Fashion Week, Consuelo Castiglioni presented the first MARNI fragrance with an exclusive party, featuring a DJ set by Alexa Chung.
