MARNI “100 chairs” and “ABI-TANTI. The migrating multitude”
Marni presents in the new space in viale Umbria 42 in Milan, the 2013 edition of the project “100 chairs”, which includes models and colours linked to the idea of urban sitting rooms.
The collection, which is composed of chairs, chaise-longue, rocking chairs and tables, has been enriched by models in bright colours designed for children. The sitting rooms have been created in colour variations fit for interior spaces, featuring new models, woven patterns and combinations. Again this production has been entirely made by hand in Colombia by ex-prisoners, aiming to reinforce the prisoners resettlement into social and working life.
During the Salone del Mobile 2013 MARNI meets “ABI-TANTI. The migrating multitude”, a project of the Education Department of the Castello di Rivoli Museo d’Arte Contemporanea, which calls into play the concepts of identity and difference, the encounter with the otherness – the being that comes to us from another world. The Inhabi-tants are small objects in form of
humanoids/robots with arms, bodies, heads and feet made out of industrial waste in the shape of small sticks, spheres, semi-spheres and cubes. On April 13th and 14th a workshop will be held at Spazio MARNI in viale Umbria 42 where it will be possible to create the Inhabi-tants of the Marni family, which will join the numerous families created throughout the world. Recycled materials, as well as fabrics and components of bijou, part of the Marni collections, can be assembled to build a new Inhabi-tant. The chairs of Marni and the Inhabi-tants come from faraway and peacefully invade the spaces.
As well as a commitment to use recycled materials, the project reaffirms Marni’s involvement with charitable initiatives with a donation being made to a worthy cause.
Trudi Loren VP, Corporate Fragrance Development at The Estee Lauder Companies speaks about Marni Fragrance…
Marni is a world of its own. Instinct, creativity, unexpectedness define it. It attracts unique personalities. The advertising campaign, shot by Nick Knight, highlights these traits while giving aura and tangibility to the Marni woman and the fragrance she is wearing. It marks an important moment for the brand, whose strength and appeal so far has been largely based on an insider’s knowledge.
Raquel Zimmermann has been chosen as the face of the campaign: for her classic beauty, strong personality, natural nobility and gentleness. She is portrayed in black & white at her most natural — no makeup, decoiffé hair — expressing both power and vulnerability, in sync with Marni’s harmonic conciliation of opposites. As to uncover Marni’s soul, which is essentially a point of view, all she wears is her own skin.
The advertising image focuses on the bottle and the bare skin of the model. It oozes a sense of dignity, calm and individuality. It speaks about personality and instinct. The graphic elements surrounding the picture act almost as a metaphor for the fragrance; they create an harmonic composition that intrigues and surprises: the rounded black line is the shoulder of the bottle; the cream color recalls Marni’s embroidered tag; even the black & white of the picture somehow echo the frosted dots screened on the glass. Here is the Marni woman: hard to pinpoint, full of personality.
Marni is a mindscape. The campaign suggests it and defines it, while inviting to personal interpretations, olfactory and beyond.
Bambolina gets life turning from a signature print into a stuffed keepsake, adding a sense of naïve charm. There is an idea of ingenuity nuanced with graphic precision. The contrast is harmonic and defining: sophisticated, feisty.
MARNI “100 CHAIRS: L’ARTE DEL RITRATTO” IS NOMINATED FOR THE DESIGNS OF THE YEAR 2013 , March, 22 2013
Marni is pleased to announce that the Design Museum, London, has nominated Marni’s Charity project “100 CHAIRS: L’ARTE DEL RITRATTO” for the Designs of the Year 2013 awards.
The charity project “Marni: 100 chairs” was first presented during the Salone del Mobile 2012, followed by a new edition of 125 chairs during Art Basel and Design Miami 2012 and is now being re-edited in a different format for the upcoming Salone del Mobile in April 2013. All chairs are made in Colombia by ex-prisoners and consist of metal structure and multi-colored PVC threads featured on the backs and armrests. The style of furniture is common with Colombian families, but Marni re-interpreters the classic design by modifying the woven pattern and creating new color variations.
This Marni venture aims to support the resettlement of prisoners into social and working life.
The project falls into the category “Furniture”, where Marni is the only fashion brand nominated. Two styles will be exhibited at the Design Museum from March 20th until July 7th. Category winners will be decided by a jury on April 17th.
The MARNI Shower Gel gently cleanses skin leaving it soothed, conditioned and hydrated. Lightly scented with the Marni fragrance.
The MARNI Body Lotion hydrates and conditions skin for a soft, smooth and supple result. Leaves skin lightly scented with the Marni fragrance.
The MARNI Body Creme hydrates and conditions skin for a soft, smooth and supple result. Leaves skin lightly scented with the Marni fragrance.
From today on marni.com the new 2013 Denim Summer Edition collection
The world of Marni is artistic, graphic, spirited. Classic, yet subtly unique, the bottle design of the Marni fragrance is characterized by the same sense of quirkiness and playful classicism.
The slight alteration of codes is all in the play of scale and proportions. Touch is as important as sight, adding an element that makes the whole esthetic complete and multi-sensorial.
The bottle is an object to desire. The top is understated with its bright lacquer red reminiscent of the Bachelite used for the Marni jewels, it looks like a quirky punctuation mark.
The overall effect is both familiar and unfamiliar, drawing people in, making them wonder. The dots on the bottle are a nod to Marni’s signature graphic motifs. Everything is round; there are no seams.
A strong, structural line anchors the packaging. The logo is also presented as a graphic element, and the signature dots geometric interest. The use of red, black and ivory brings the Marni aesthetic to the world of scent, making it sensual and emotional.