The world of Marni is artistic, graphic, spirited. Classic, yet subtly unique, the bottle design of the Marni fragrance is characterized by the same sense of quirkiness and playful classicism.
The slight alteration of codes is all in the play of scale and proportions. Touch is as important as sight, adding an element that makes the whole esthetic complete and multi-sensorial.
The bottle is an object to desire. The top is understated with its bright lacquer red reminiscent of the Bachelite used for the Marni jewels, it looks like a quirky punctuation mark.
The overall effect is both familiar and unfamiliar, drawing people in, making them wonder. The dots on the bottle are a nod to Marni’s signature graphic motifs. Everything is round; there are no seams.
A strong, structural line anchors the packaging. The logo is also presented as a graphic element, and the signature dots geometric interest. The use of red, black and ivory brings the Marni aesthetic to the world of scent, making it sensual and emotional.