The Marni Winter Edition 2013 collection debuts in stores with the video “Hidden places”, exclusively created by Marni_Lab.
The Marni Winter Edition 2013 collection is inspired by the needs and speed of the concrete jungle, urban and tough, yet filtered through a feminine sensibility. “Hidden places” is a portray of settings in Milan, the headquarter of MARNI, with a surreal allure, reflecting the atmosphere of the collection. The protagonists of the video are the unobserved and undiscovered places of the city, symbolized by a series of decorative glass doors. Marni_Lab invites the viewers to glimpse into those hidden places, allowing them to see Milan from another point of view. The collage of images is juxtaposed to details and colours from the Marni Winter Edition 2013 lookbook, creating a strong graphic pattern.