MARNI WINTER EDITION 2013 / VIDEO “HIDDEN PLACES”

The Marni Winter Edition 2013 collection debuts in stores with the video “Hidden places”, exclusively created by Marni_Lab.

The Marni Winter Edition 2013 collection is inspired by the needs and speed of the concrete jungle, urban and tough, yet filtered through a feminine sensibility. “Hidden places” is a portray of settings in Milan, the headquarter of MARNI, with a surreal allure, reflecting the atmosphere of the collection. The protagonists of the video are the unobserved and undiscovered places of the city, symbolized by a series of decorative glass doors. Marni_Lab invites the viewers to glimpse into those hidden places, allowing them to see Milan from another point of view. The collage of images is juxtaposed to details and colours from the Marni Winter Edition 2013 lookbook, creating a strong graphic pattern.

MEN’S F/W 2013-2014

Convention and rebellion. Classicism and subversion. The Marni Men’s collection draws its energy from the extremes of the 1970s. Elements of the decade are isolated, filtered and re-imagined: the result is a strong neat line full of tension.

MARNI MEN'S FALL WINTER 2013-14

Precision runs throughout; pieces are distilled to their timeless, un-fussy essence: the duffel coat; the parka; the V-neck; the oxford shirt; the slim suit buttoned high.

MARNI MEN'S FALL WINTER 2013-14

MARNI MEN'S FALL WINTER 2013-14

The apparent properness, however, is constantly, subtly contradicted. Weasel is used on the back of the short mac; suit trousers are cuffed, or have adjustable straps at the hem; bonding gives knits a firm feel. Constructions are graphic: nylon inserts highlight pockets flaps on a jacket; contrast sleeves and cuffs create a sense of structure on knits.

MARNI MEN'S FALL WINTER 2013-14

MARNI MEN'S FALL WINTER 2013-14

MARNI MEN'S FALL WINTER 2013-14

The amalgamation of sport and formality adds another layer of tension: a grey suit jacket sports an external duvet layer. Fur is minimal yet functional: an astrakhan scarf; fingerless otter gloves and panels on coats and jackets. The seasons boot is a confident and tough finish to the look.

MARNI MEN'S FALL WINTER 2013-14

Prints create structure: dogstooth, micro grids, bold stripes on neat shirts. This season the ubiquitous Marni floral print is overblown and becomes ambiguous almost like bleach splashed on trousers.

MARNI MEN'S FALL WINTER 2013-14

The colour palette is deep and moody: tones of mustard, burgundy, raspberry, camel, petrol and midnight blue, charcoal. Fabrics are dry: wool felt, twisted wool, technical polyester, cotton gabardine. Accessories: double-strap boots, zippered portfolios with embossed dogstooth motifs, washed leather duffel bags.

WATCH THE VIDEO ON MARNI.COM >

WATCH THE VIDEO ON YOUTUBE MARNI CHANNEL >

MARNI BODY CREME

MARNI BODY CREMEread more >

NEW ARRIVALS: MARNI WINTER EDITION 2013

MARNI_WINTER_EDITION_2013

MARNI_WINTER_EDITION_2013_

MARNI_WINTER_EDITION_2013_D

MARNI_WINTER_EDITION_2013_shoes

MARNI_WINTER_EDITION_2013_E

MARNI_WINTEREDITION_2013_4

MARNI_WINTER_EDITION_2013_F

MARNI_WINTEREDITION_2013

MARNI_WINTER_EDITION_2013_OMARNI_WINTEREDITION_2013_DRESS

MARNI_WINTER_EDITION_2013_i

MARNI_WINTER_EDITION_2013_x2

MARNI_WINTER_EDITION_2013_L

MARNI_WINTEREDITION_tshirt

MARNI_WINTER_EDITION_2013_G

MARNI_WINTER_EDITION_2013

MARNI_WINTER_EDITION_2013_N

MARNI_WINTEREDITION_2013-shoes

SHOP NOW MARNI WINTER EDITION 2013 ON MARNI.COM >

WINTER EDITION 2013

MARNI_WINTER_EDITION_2013

KATJA SCHWALENBERG FOR MARNI MEN’S S/S 2014

MARNI_MEN'S_KATJA_SCHWALENBERG

This season Marni collaborated with illustrator and typographer Katja Schwalenberg, who created a series of layered lino-cut prints – floral elements, leaves, a playful creature – that have been screened onto white shirts and tees.

MARNI_MEN'S_KATJA_SCHWALENBERG@SPAZIOMARNI .jpg

KATJA SCHWALENBERG FOR MARNI MEN’S S/S 2014 @ SPAZIOMARNI

marni_katja_schwalenberg_4

PRE-ORDER ON MARNI.COM UNTIL 16TH JULY 2013 >

PRE-ORDER MEN’S SPRING SUMMER 2014

PRE-ORDER_MARNI_MEN'S_SPRINGSUMMER_2014

PRE-ORDER_MEN'S_SPRING_SUMMER_2014

MEN’S s/s 2014 @ SPAZIO MARNI VIALE UMBRIA 42 MILANO

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

SPAZIO MARNI, VIALE UMBRIA 42, MILANO

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MARNI_MEN'S_SPRING_SUMMER_2014_PRESENTATION

MEN’S SPRING SUMMER 2014

An industrial feel with a purist vibe. Utilitarian details and a sharp idea of properness. The Marni Men collection mixes precision and performance. Function creates form. Layering and folds define new shapes.

MARNI_MEN'S_SPRING_SUMMER_2014

The focus is on precise lines and contrapositions of volumes: clothes are purely about shape and form. There’s a lab-like feel in the way pieces are constructed and layered, the addition of parts revealed rather than hidden. A sleeveless blazer is worn as an utilitarian vest on top of a suit, or over shorts, playing with juxtaposed textures.

MARNI_MEN'S_SPRING_SUMMER_2014

Contrast pockets on a work jackets are made by neatly folding the fabric; a streamlined apron lands over shorts and is secured with snaps, in an off-kilter quest for utility. Double-layer shirts and light quilting are graphic in feel, with a purpose.

MARNI_MEN'S_SPRING_SUMMER_2014

The compact wardrobe is suited for all conditions. It is crispy, airy, appropriate. The multi-purpose cape can be arranged in different ways depending on needs. The zip-up parka is reduced to its essence getting a longer length.

MARNI_MEN'S_SPRING_SUMMER_2014

Zippered bombers and leather hooded blousons have an impalpable assertiveness.

MARNI_MEN'S_SPRING_SUMMER_2014

Lines are sharp, leaving no room for distraction: one-button suits in utilitarian denim fabrics, buttoned-up boxy blazers with raglan sleeves, essential yet sturdy knits.

Prints are used with the defining precision of an accent: etched checks on outerwear,

MARNI_MEN'S_SPRING_SUMMER_2014

micro-cubes

MARNI_MEN'S_SPRING_SUMMER_2014

and outsized dots on shirts, screened dots like graphic marks on crisp white shirts.

MARNI_MEN'S_SPRING_SUMMER_2014

The color palette is pragmatic: tones of blue, white, cream, black, and then dashes of yellow and green.

MARNI_MEN'S_SPRING_SUMMER_2014

Fabrics are compact and light and dry to the touch: washed cotton gabardine, mélange cotton, indigo/white denim, waxed cotton/linen denim, yarn-dyed cotton, parachute cotton/linen toile, quilted cotton.

MARNI_MEN'S_SPRING_SUMMER_2014

PRE-ORDER WOMEN’S SUMMER EDITION 2014

PRE-ORDER_MARNI_SUMMER_EDITION_2014

PRE-ORDER_MARNI_SUMMER_EDITION_2014

From 9th to 16th July PRE-ORDER exclusively on marni.com WOMEN’S SUMMER EDITION 2014 >