MARNI WINTER EDITION 2013 / VIDEO “HIDDEN PLACES”

The Marni Winter Edition 2013 collection debuts in stores with the video “Hidden places”, exclusively created by Marni_Lab.

The Marni Winter Edition 2013 collection is inspired by the needs and speed of the concrete jungle, urban and tough, yet filtered through a feminine sensibility. “Hidden places” is a portray of settings in Milan, the headquarter of MARNI, with a surreal allure, reflecting the atmosphere of the collection. The protagonists of the video are the unobserved and undiscovered places of the city, symbolized by a series of decorative glass doors. Marni_Lab invites the viewers to glimpse into those hidden places, allowing them to see Milan from another point of view. The collage of images is juxtaposed to details and colours from the Marni Winter Edition 2013 lookbook, creating a strong graphic pattern.

MEN’S F/W 2013-2014

Convention and rebellion. Classicism and subversion. The Marni Men’s collection draws its energy from the extremes of the 1970s. Elements of the decade are isolated, filtered and re-imagined: the result is a strong neat line full of tension.

MARNI MEN'S FALL WINTER 2013-14

Precision runs throughout; pieces are distilled to their timeless, un-fussy essence: the duffel coat; the parka; the V-neck; the oxford shirt; the slim suit buttoned high.

MARNI MEN'S FALL WINTER 2013-14

MARNI MEN'S FALL WINTER 2013-14

The apparent properness, however, is constantly, subtly contradicted. Weasel is used on the back of the short mac; suit trousers are cuffed, or have adjustable straps at the hem; bonding gives knits a firm feel. Constructions are graphic: nylon inserts highlight pockets flaps on a jacket; contrast sleeves and cuffs create a sense of structure on knits.

MARNI MEN'S FALL WINTER 2013-14

MARNI MEN'S FALL WINTER 2013-14

MARNI MEN'S FALL WINTER 2013-14

The amalgamation of sport and formality adds another layer of tension: a grey suit jacket sports an external duvet layer. Fur is minimal yet functional: an astrakhan scarf; fingerless otter gloves and panels on coats and jackets. The seasons boot is a confident and tough finish to the look.

MARNI MEN'S FALL WINTER 2013-14

Prints create structure: dogstooth, micro grids, bold stripes on neat shirts. This season the ubiquitous Marni floral print is overblown and becomes ambiguous almost like bleach splashed on trousers.

MARNI MEN'S FALL WINTER 2013-14

The colour palette is deep and moody: tones of mustard, burgundy, raspberry, camel, petrol and midnight blue, charcoal. Fabrics are dry: wool felt, twisted wool, technical polyester, cotton gabardine. Accessories: double-strap boots, zippered portfolios with embossed dogstooth motifs, washed leather duffel bags.

WATCH THE VIDEO ON MARNI.COM >

WATCH THE VIDEO ON YOUTUBE MARNI CHANNEL >

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NEW ARRIVALS: MARNI WINTER EDITION 2013

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WINTER EDITION 2013

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