Marni presents a book featuring the fall/winter 2013-2014 menswear. In collaboration with art director Dean Langley, the brand has explored the aesthetics of the men’s fall/winter collection, photographed by Clare Shilland.
This project re-affirms Marni’s commitment to explore the menswear collection by experimenting with different mediums; last season a short film, this season a book.
The menswear presents an exciting opportunity for Marni to reach out in this new way to define and bring alive the collection in a relevant alternative to a fashion show.
Consuelo Castiglioni was inspired by the work of art director Dean Langley. The collaborations starting point was the spirit of the mens collection and Marni’s creative approach to it. Consuelo was interested in experiencing the collection through the eyes of someone who had not been involved in the design, to have a new angle and a new take on the visual communication of Marni Uomo.
Working with the Marni team, Dean Langley created a non linear portfolio of images, merging playful graphic elements with beautiful stills. The shocking fluo pink is an bold theme throughout the book, while the patterns are the seasons’ prints, typically used on the clothes, are photographed, enlarged and re-imagined. The Marni logo is manipulated in provocative new ways as well.
During ICFF in New York, Marni presents the MARNI UOMO book on the evening of the 19th of May in its Edition Boutique in the Meatpacking district.
For the launch, Marni is excited to offer a limited edition t-shirt for men, using the graphics of the book, which will be sold exclusively in the Edition Boutique in New York and on Marni.com.
The book MARNI UOMO is printed in a limited edition and will be available in all Marni boutiques featuring the menswear collection as well as on Marni.com (Europe: from 3rd June 2013 – U.S.A.: from 10th June 2013). An exclusive short film on the website will offer a preview of the project.
The MARNI UOMO book continues the labels unique approach to presenting its menswear collections.
The 16th of April have been announced the winners of the Design Awards of the year 2013 curated by the London Design Museum.
The winner of the Furniture category , in which our project “MARNI 100 CHAIRS” was nominated, is Medici Chair designed by Konstantin Grcic for Mattiazzi.
The charity project “MARNI 100 CHAIRS” has been created by Marni for the Salone del Mobile 2012. All products are handmade by ex-prisoners in Colombia, in an effort to reintroduce them to a working environment and the sale proceeds are donated to charity organizations.
We are honored of being nominated in the Furniture category which is not our core business.
WATCH THE FULL “MARNI: 100 CHAIRS” PROJECT ON ANTICAMERA 02 >
WATCH THE NEW “MARNI: 100 CHAIRS” ON ANTICAMERA 04 >
ANTICAMERA 04 TODAY ONLINE on www.marni-anticamera.com/04
WORKSHOP | 13TH – 14TH April 2013
Materials, bijoux elements in metal, plastic, wood, and acetate used in the MARNI collections…
11 April 2013 at SPAZIO MARNI Viale Umbria 42 / cocktail
Paris, Jardins des Tuileries, 8th 9th June 2013
WORKSHOP ABI-TANTI | SATURDAY, APRIL 13TH AND SUNDAY APRIL 14TH 2013 FROM 11 AM TO 5 PM
During salone del Mobile 2013, spazio MARNI in viale umbria 42 will be invaded by “Abi-tanti. the migrating multitude”, the project of the education Department of the castello di Rivoli Museo D’Arte contemporanea. Between April 13th and 14th it will be possible to create the “Abi-tanti” (inhabitants) of the new Marni family, who will join families created in other cities who have previously hosted the worldwide project.
the “Abi-tanti. the migrating multitude” project primarily encourages play, intended for the public square, seen as Agora, and provokes concepts of identity and difference, the encounter with otherness, difference, the foreign in foreigner, a being that comes to us from another world, an extra-terrestrial and perhaps ‘robot’.
All “Abi-tanti” share the same wooden base, like a primitive DNA, but distinguish themselves with people’s creativity and individuality, as well as that of their surroundings.
the Italian name tanti (many) alludes to ideas behind the project: the “Abi-tanti” are many because they have not been registered, born nomads and stateless. they come from faraway and mysterious places to silently invade spaces. the “Abi-tanti” are over 6000 and were made by many people who participate in the project, which is intended as an itinerant work in progress. The migrating multitude configures of gathering of beings, related to each other as family, but each marked by a different exterior appearance achieved by decoration, chromatic and material variety, always arranged in a different and original way.
On April 13th and 14th, during the workshop at spazio MARNI, in viale umbria 42, all are invited to create the “Abi-tanti” of the Marni family, assembling the basic elements, adding one’s creativity and flair whilst using a variety of materials, colourful fabrics, different textures, bijoux elements in metal, plastic, wood, and acetate used in the Marni collections.