Marni_Lab presents the video of the Marni Trunk.
The TRUNK video was filmed at the Monte Amiata Housing in Milan. In this short film the unique perspective of Aldo Rossi e Carlo Aymonino architecture, intersect continuously with the geometric and rigor shapes of the iconic Marni bag.
The video, fashioned as old movie trailer, is entirely in black and white. Images repeated in different intervals, double on two screens sets, displayed next to each other.
Specific absence of colour highlights the precision of the perspective, also emphasized by the repetition on two screens. The music of Emanuele Scataglini evokes past times soundtrack played on a gramophone.
Amplification, exaggeration, gentle distortion. The Marni collection for f/w 14/15 takes the defining elements of the Marni aesthetic and brings them on a higher scale while keeping restraint and severity as design principles and effortlessness as a form of expression. Volumes inflate, artisanality gets intricate, details are overblown in a constant play of firmness and softness, of padded densities and assertive weightlessness.
There is a sensorial element that plays with contradictions, inviting to reconsider with the hands what has been appreciated with the eyes. What looks heavy is in fact airy, and even embroideries on jacquard silk have a spongy feel. Sliced neoprene is used for dresses and skirts that swarm with ruches, trousers with curve cuts, tops that cocoon around the bust. Outsized hoods, lined in dyed fur, cover the entire back of neat blousons; massive industrial zippers recur as functional signs.
Big volumes and bold crops suggest protection. Metallic touches highlight the amalgamation of the artisanal and the industrial: a laminated sheepskin coat; metallic toes on shoes. In contrast, craft turns into an exaggeration of the organic. Prints have a gestural immediacy and a pictorial richness. The abstract figurations of German artist Magnus Plessen, whose singular style consists in adding and removing sections of paint to define shapes, are transported as prints onto simple pieces. With its whites, greys, camels, blacks and military greens broken by flashes of red and aqua blue the palette is pragmatic, with a twist. Fabrics have a sensually tactile quality: washed felt, alpaca felt, padded nylon, spongy embroidered silks, radzmir.
Accessories express pure design precision.
Marni’s iconic Trunk sports lustrous metal sides, while necklaces and rings have boldly deconstructed architectural shapes.
watch the video >
MARNI TRUNK is the iconic bag for the MARNI S/S 2014 collection
The MARNI TRUNK is inspired by Consuelo Castiglioni’s passion for bicycles, recalling the technical lines and design of the traditional bike wear.
It is offered in one shoulder style available in two sizes.
Volume is defined by the TRUNKs multiple compartments and fanned accordion profile. Its adjustable straps easily transform the bag from hand to shoulder unit.
MARNI TRUNK is constructed in an array of materials, mixing utility and decoration.
The bi-colored Saffiano leather, with hand lacquered contrasting trims, highlight the precise lines. Silk and cotton or Saffiano leather check pattern TRUNK features an embellished version with an embroidered ribbon with large rhinestones, conveying an eccentric touch.
The MARNI TRUNK is available in all MARNI boutiques and on www.marni.com
On the occasion of the MARNI MENS FW 2014-2015 presentation at the showroom in Milan, a video installation featured a new angle to experience the mens collection in movement and space.
Creative direction by MARNI
Realized by Nau Germoglio
Music by Paul Noble
Models: Elvis Jankus and Matvey Lykov