WOMEN FALL WINTER 2013 – 2014 / trees

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Inside Marni’s show space, the walls pictured a haunting forest of stark trees…

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…in a forest of sepia-shaded leafless trees…

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FALL WINTER 2013 – 2014 / FASHION SHOW VIDEO

PREVIEW MARNI FALL WINTER 2013-2014 FASHION SHOW VIDEO >

Rigore. Texture. Un tenue senso di malinconia. La nuova collezione Marni è austera, con un edge romantico. Ruota intorno ad una idea di equilibrio fuori equilibrio: volume e piattezza, severità e grazia, opacità e luce. Protagonisti sono la precisione delle linee, la fermezza dei tagli, la densità delle superfici. Elementi che interagiscono, creando una narrativa intangibile.

La silhouette esatta, al ginocchio o sotto, unisce romanticismo e rigore puritano. I volumi sono fermi, precisi: si allargano leggermente dalla vita in giù o cadono dritti. Il corpo è insieme protetto e rivelato per scorci. Gli shorts scoprono le gambe sotto blouson scultorei; top e cappotti senza maniche portano l’attenzione sulla delicatezza delle braccia. L’elemento mascolino è evidente nei cappotti e nelle giacche chiusi da zip come tute da aviatore, negli over di pelle accoppiata, nei pantaloni 3/4 dalla piega affilata. È alleggerito da bande trasparenti nascoste dentro le pieghe delle gonne, ammorbidito dalla femminilità di corsetti e pieghe morbide. Al contrario, dettagli di pelle sugli abiti conferiscono fermezza. Piccole cappe indossate su vestiti lunghi e corti regalano compostezza.

La pelliccia è usata come elemento grafico o accento di colore: una banda sulla gonna o sulla mantellina, lunghe stole, grandi colli. Altrimenti, arricchisce l’intricata narrativa delle texture: castorino, alpaca e shansi a pelo lungo aggiungono un elemento organico che funge da contrappunto tattile.

Le stampe sono grafiche e atmosferiche: rami, foreste, paesaggi intrigano lo sguardo, suggerendo sfondi e scenari per altre storie. La palette dei colori è severa, con picchi turbolenti: nero, antracite, blu notte, grigio, tocchi di giallo olio e rosso cupo. Tessuti compatti sottolineano i tagli: tweed, pelle/velluto accoppiati, lane maschili, mohair spazzolato, panno, crêpe.

Accessori pragmatici accentuano lo studiato disequilibrio: alti stivali di vitello o castorino; sandali piatti; flats con punte di pelle metallica. Le borse sono zaini morbidi dal disegno netto con chiusure padlock, duffel geometrici, buste ripiegate in pelle e pelliccia o buste in nappa effetto craquelè con ricami in pietre. Gli occhiali da sole nascondono lo sguardo dietro forme oversize con dettagli scavati.

FEBRUARY SNOW

MURALES TELLAS_UNDER THE SNOW_PIOLTELLO

MURALES TELLAS_UNDER THE SNOW_PIOLTELLO

Murales Tellas under the snow – Marni’s warehouse – Pioltello (Milano)

Video backstage murales Tellas, Collateral Films, Pioltello (MI), 2011

http://www.tellas.org/

SHOP TELLAS MOOD ON MARNI.COM

WATCH THE SHOW LIVE ON WWW.MARNI.COM

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MARNI FALL WINTER 2013-2014 / LIVE STREAMING

WATCH THE SHOW LIVE ON WWW.MARNI.COM

FEBRUARY 24TH 10:30 am (Milan time)
MARNI PRESENTS WOMENS FALL WINTER 2013 – 2014

PEOPLE AT MARNI FRAGRANCE LAUNCH / MEATPACKING

MEATPACKING – NYC

by Mark Guiducci, Vogue.com

February 5th, 2013

Alexa Chung DJ’d the launch of the first-ever Marni fragrance at its Meatpacking District boutique. The shop itself, set on a narrow, triangular floor plan, feels as intricately designed as one of Marni’s prints, made for an intimate gathering that included a smattering of insiders and It girls like Tallulah Harlech, Chelsea Leyland, Sofía Sanchez Barrenechea, and Tennessee Thomas hiding underneath a wide brim felt hat.

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Alexa Chung and Consuelo Castiglioni

Guest sniffed trays of the new fragrance that were presented by waiters as if it were a canapé. Distinctly for a woman, with an unexpected base of masculine undertones. Perhaps because smell is so strongly tied to memory, several guests could not help but relay their emotional connections to the unorthodox label. Chung proudly recalled that “Marni shoes were my first-ever designer purchase.”… The wafting fumes of fragrance launches often have a way of leaving partygoers with a faint headache, but I left wondering if Consuelo Castiglioni will ever make a fragrance for men.

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Castiglioni family , William Lauder and V. Gabai Pinsky

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Cindy Sherman and Consuelo Castiglioni

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Castiglioni family, Carolina Castiglioni

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Hanneli Mustaparta

07_Olympia-Scarry&Mia-Moretti-and-Caitlin-Moe

Olympia Scarry, Mia Moretti and Caitlin Moe

08_Tommy-Ton&Leandra-Medine

Leandra Medine, Tommy Ton

09_Harley-Viera-Newton&Leigh-Lezark-and-Geordon-Nicol

Harley Viera Newton, Leigh Lezark and Geordon Nicol

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Sarah Ann Macklin & Sofia Sanchez

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Stella Schnabel,  Tallulah Harlech

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Sally Singer and Lynn Yaeger, StefanoTonchi and Consuelo Castiglioni

12_Chelsea-Leyland-and-Dirk-Standen&Margareth-Made'

Chelsea Leyland and Dirk Standen & Margareth Made

13_Harry-Brant&Lydia-Hearst

Harry Brant & Lydia Hearst

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Nicoletta Santoro and Max Vadukul, Lisa Marie Fernandez

SAKS FIFTH AVENUE – NYC / MARNI FRAGRANCE

At Saks Fifth Avenue, where Ron Frasch and Stephen I. Sadove joined Estée Lauder’s Fabrizio Freda and Veronique Gabai-Pinsky.
Sadove said, “Marni’s an important brand for us and one that has a wonderful following. When they came forward with a fragrance, our team immediately thought it would be a home run. We have it exclusively, it’s our biggest launch of the season, and we’re doing social media, windows and more in support of it.”
Castiglioni noted that her company has had a long partnership with Saks, making the retailer a natural choice for the launch — and would only say of her upcoming collection, “I’m really excited about it.”

February 6th, 2013

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MARNI FLAP BAG / CELEBRITIES

CELEBRITIES LOVE… MARNI’S “FLAP” BAG ( Jessica Alba, Emma Roberts, Rashida Jones and Amanda Seyfried) / Red Carpet Fashion Awards

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JESSICA ALBA _ SUNDANCE FILM FESTIVAL / www.handbag.com

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EMMA ROBERTS IN CALIFORNIA / www.justjared.com

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EMMA ROBERTS IN NYC / www.popsugar.com

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EMMA ROBERTS / Grazia, January 2013

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MARNI FRAGRANCE LAUNCH / NEW YORK MEATPACKING

Tuesday, February 5, 2013 | 7-10pm
MARNI EDITION, 1 Gansevoort Street New York, NY 10014_ Meatpacking District

During New York Fashion Week, Consuelo Castiglioni presented the first MARNI fragrance with an exclusive party, featuring a DJ set by Alexa Chung.

MARNI Fragrance Launch

MARNI Fragrance Launch

MARNI Fragrance Launch

MARNI Fragrance Launch