MEATPACKING – NYC

by Mark Guiducci, Vogue.com

February 5th, 2013

Alexa Chung DJ’d the launch of the first-ever Marni fragrance at its Meatpacking District boutique. The shop itself, set on a narrow, triangular floor plan, feels as intricately designed as one of Marni’s prints, made for an intimate gathering that included a smattering of insiders and It girls like Tallulah Harlech, Chelsea Leyland, Sofía Sanchez Barrenechea, and Tennessee Thomas hiding underneath a wide brim felt hat.

Alexa Chung and Consuelo Castiglioni

Guest sniffed trays of the new fragrance that were presented by waiters as if it were a canapé. Distinctly for a woman, with an unexpected base of masculine undertones. Perhaps because smell is so strongly tied to memory, several guests could not help but relay their emotional connections to the unorthodox label. Chung proudly recalled that “Marni shoes were my first-ever designer purchase.”… The wafting fumes of fragrance launches often have a way of leaving partygoers with a faint headache, but I left wondering if Consuelo Castiglioni will ever make a fragrance for men.

Castiglioni family , William Lauder and V. Gabai Pinsky

Cindy Sherman and Consuelo Castiglioni

Castiglioni family, Carolina Castiglioni

Hanneli Mustaparta

Olympia Scarry, Mia Moretti and Caitlin Moe

Leandra Medine, Tommy Ton

Harley Viera Newton, Leigh Lezark and Geordon Nicol

Sarah Ann Macklin & Sofia Sanchez

Stella Schnabel,  Tallulah Harlech

Sally Singer and Lynn Yaeger, StefanoTonchi and Consuelo Castiglioni

Chelsea Leyland and Dirk Standen & Margareth Made

Harry Brant & Lydia Hearst

Nicoletta Santoro and Max Vadukul, Lisa Marie Fernandez