At Saks Fifth Avenue, where Ron Frasch and Stephen I. Sadove joined Estée Lauder’s Fabrizio Freda and Veronique Gabai-Pinsky.
Sadove said, “Marni’s an important brand for us and one that has a wonderful following. When they came forward with a fragrance, our team immediately thought it would be a home run. We have it exclusively, it’s our biggest launch of the season, and we’re doing social media, windows and more in support of it.”
Castiglioni noted that her company has had a long partnership with Saks, making the retailer a natural choice for the launch — and would only say of her upcoming collection, “I’m really excited about it.”
February 6th, 2013