The Marni Winter Edition 2013 collection debuts in stores with the video “Hidden places”, exclusively created by Marni_Lab.
The Marni Winter Edition 2013 collection is inspired by the needs and speed of the concrete jungle, urban and tough, yet filtered through a feminine sensibility. “Hidden places” is a portray of settings in Milan, the headquarter of MARNI, with a surreal allure, reflecting the atmosphere of the collection. The protagonists of the video are the unobserved and undiscovered places of the city, symbolized by a series of decorative glass doors. Marni_Lab invites the viewers to glimpse into those hidden places, allowing them to see Milan from another point of view. The collage of images is juxtaposed to details and colours from the Marni Winter Edition 2013 lookbook, creating a strong graphic pattern.
MARNI collaborates with artist Romina Quiros for MARNI WINTER EDITION 2013 DENIM
The Argentinian artist, Romina Quiros, attracted Consuelo Castiglioni’s fascination with her attentiveness to environmental issues and her abstract and unique illustrations. In Quiros’ illustrations, her figures originate from black blots and organic forms with a ball in delicate pink, a motif that recurs in many of her drawings. Castiglioni has chosen 3 of Quiros’ subjects as part of the collaboration for the Marni Winter Edition 2013 Denim collection.
The printed designs are characterized on several pieces throughout the collections: on PVC shoppers with leather handles, I-Pad cases, cotton jersey t-shirts, cotton shirts and bijoux.
The Marni Winter Edition 2013 Denim collection is now available in all Marni boutiques and on marni.com >
_ Marni showroom Milano