MARNI FRAGRANCE – TODAY ONLINE

MARNIFRAGRANCE.COM

THE WEBSITE DEDICATED TO THE MARNI PERFUME

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The Italian fashion house Marni, led by designer Consuelo Castiglioni, is pleased to announce the launch of a new website, www.marnifragrance.com, which is dedicated to the fragrance. The Milanese studio, Rise:on, met with Carolina Castiglioni and Marni_Lab, the creative workshop of Marni, to develop the innovative concept.

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MARNI_LAB / ANTICAMERA 03 / MAKING OF

DENIM 2012

MARNI WINTER EDITION DENIM 2012 / SHOP BY MOOD

ANTICAMERA 03 _ FEDERICA ARADELLI

FEDERICA ARADELLI was born in Piacenza in, 1985 … The snow was two feet high deep and they all everyone wore their moonboots…
Skipping (with a certain relief) Just skipping with ease the her dark years of growing- up years, we find her graduated she graduates in Fashion Design at the Milan Polytechnic Politecnico di Milano in December 2009 (haven’t seenthere had not been such a snowy winter since 1985). She then Thus she rediscovers her love for drawing, a natural anti-stress technique, and reveals expresses herself on the back of her graduation certificate, by spending a lot of money on 005/01/02 tip black pens. She signes with in 13 lines–just because! and why not?

www.everyonepeesintheshower.com
everyonepeesintheshower.tumblr.com

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DENIM 2012

MARNI DENIM 2012 SHOP BY MOOD

ANTICAMERA 03 _ SILVIA GHERRA

SILVIA GHERRA (Milan, 1981), is an illustrator and graphic designer. After spending a few years studies studying and working in experience between Birmingham, London and Barcelona, she is now based in Milan. Her projects often include elements of printing, bookbinding and paper analog composition. Since 2006 she has been working works as a consultant and Art Director for several publishing houses, industrial and educational, often linked to art and culture.
Among Her customers include: Mondadori Publishing House, Condé Nast, la Repubblica–L’Espresso Publishing Group, Studiolabo, Johan & Levi Publisher, Museo Poldi Pezzoli in Milan, the Triennale Design Museum in Milan, Rottapharm– Madaus, Arengario, Serrone and the Villa Reale in Monza, Pinacoteca Giovanni e Marella Agnelli in Turin, and Tearose. She collaborates with the School of Design (part of the Politecnico di Milano Polytechnic) for workshops and consulting counseling.

www.silosilo.com

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ANTICAMERA 03 _ CRISTINA DEL BUONO

Cristina Del Buono and Stefania Casacci are the founders of Dissociate, a design studio based in Milan.Dissociate was founded with multiple interests and intentions, but soon focused all the its energy on one major project: Sartoria Vico, a line of clothing designed for the body and manufactured created in ‘Made in Italy’ knitwear in Italy. Today Dissociate, as well as being the heart and brain of Sartoria Vico, forof which it creates the lines collections, takes care of the communicationmanages advertising and defines the boundaries and possibilities of evolution, it is also involved in external projects,: dress designing of dresses in all possible forms, communication and, illustration. The design culture of a project is the common ground where different and complementary personalities meet and compare.

www.dissociate.it

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MARNI AT SELFRIDGES _ LONDON

MARNI AT SELFRIDGES ( LONDON ) open August 2012

MARNI _ FW 12/13 FASHION SHOW

FALL/WINTER 2012-2013 COLLECTION

Control and precision; grace that is dry, assertive, with a hint of tension. An idea of graphic composition permeates the Marni collection for f/w 12/13: pure lines, decisive volumes. As if obeying to a precise layering plan, outfits have a constructivist feel with a sleek outlook and a tactile intensity. Shapes are off-kilter; color is used for its density and intensity as a design element; a restrained take on opulence and an accent on fur as punctuating texture subtly alters the balance. The result is firm, at once sober and twisted.

The silhouette is neat and precise, to-the-knee, with a dropped waist. There’s an idea of clothing as soft, architectural element. Exact capes create a firm halo around the body. Decoration turns into construction, playing with the weight of surfaces: rounded fur collars land on top of leather coats, or are worn in place of neckpieces; panels of mink and felted wool recreate the strictness of a man’s coat. An air of grace and rigor runs through: the neck is always covered; brocade tops worn with matching pants are both sumptuous and severe; stole jackets secured to the waist restrict and protect. Prints are used as an accent: a single outsized flower, papiro jacquards and brocades; fur is hand cut in intarsia to recreate tweed and piano stripes. Evening shapes are sculptural, rounded on the hips, highlighted by dense embroideries with a mechanical edge. Gold metal circles with applications and flowery rhinestone brooches run decoratively along the neckline; jewelry becomes an integral element of the garment.

The palette has notes of butter, crimson red, clear blue interspersed with touches of pink, blush, tan and broken with notes of black, tobacco and saffron. Fabrics have a compact hand: silk wool double-face, lurex jacquard, wool crepe. Exaggerated, oversized patent leather and snakeskin add weight and presence.

Accessories include kabuki soles in velvet with gold metal toe caps and lacquered platforms in velvet piped in gold. Bags have a geometric presence: rectangular styles with a curvilinear handle and a shoulder strap, small doctor bags with intarsia motifs, meshed leather bags on hard frames. Sunglasses are over and undersized.

ANTICAMERA 3 _ ALESSANDRO C. BUSSENI

Alessandro C. Busseni (Lecco, 1980), he is responsible for all aspects of communicationdeals with communication at 360°. In Over the years he has collaborated with Interaction Ivrea, Interactiondesign-Lab, Hearst Lifestyle Media, Leftloft, Domus Academy. As a small problems solver, he is in charge of is responsible for special projects for EdizioniZero. He holds courses and workshops at Naba, IED and Politecnico dithe Milan Polytechnic Milano. Since 2009 he has been teaching es design at the Design School of NABA.

Letter C, in his name, stands for “Cicciapalla”, the nickname by with which he signs his illustrations for magazines and publishing. His spare time is dedicated to performances and video installations.